Many customers have been wondering why Apple didn’t bump up the maximum RAM to 32GB, including MacRumors reader David, who emailed Apple to ask and got an explanation from marketing chief Phil Schiller.
Question from David: The lack of a 32GB BTO option for the new MBPs raised some eyebrows and caused some concerns (me included). Does ~3GBps bandwidth to the SSD make this a moot issue? I.e. memory paging on a 16GB system is so fast that 32GB is not a significant improvement?
Schiller’s answer: Thank you for the email. It is a good question. To put more than 16GB of fast RAM into a notebook design at this time would require a memory system that consumes much more power and wouldn’t be efficient enough for a notebook. I hope you check out this new generation MacBook Pro, it really is an incredible system.(MacRumors)